This course aims at understanding the changes and trends and how global companies can react and adapt to the new rules of international business.
This course examines complex international economic, political, social and business environment.It aims at analyzing the current geopolitical conflicts.
It gives insight about 5 major changes that affect international business:
This course aims to familiarize participants with all aspects of potential markets. These regions and countries are very important for the economic and strategic development of global companies. By the end of the class, you will have a firm grasp of the potential of each market, of the major language, cultural, social and behavioral differences, and of the projected growth and expansion.
This courses aims at understanding the current paradoxal global customer aspiring to exciting global brands and longing at the same time for local identity and proximity.
The course emphasizes learning more about customers needs by integrating information about their usage, behavior, and market trends; learning about what information big data can provide and how to use it in order to develop stronger relationships with customers through social media.
The course provides a comprehensive overview of the economic proposals related to sustainability in international business. How to integrate environmental objectives and environmental strategies? It covers different issues and all the stages of the logistic chain: purchasing and procurement, the trend to fair trade, the quest for ethical approach, the issues about packaging. It examines green strategy of transportation and circular economy.
A concrete business situation thanks to a group project. The project is about assessing the business opportunities of an emerging market. The course will provide tools in order to carry on a country risks and business opportunities analysis. The objective is to issue recommendations how to develop a business strategy, be familiar with the ability to develop business in an emerging market, mitigate risks and determine the best entry modes.
2nd to 19th July
60 hours of courses, in English with seminars, case studies, company and cultural visits.
The final grades of the certificate obtained by the candidates will reflect a mix of:
Each 3-week program delivers 8 ECTS credits.
Attendance to all lectures is compulsory in order to obtain the Certificate.
10 rue Sextius Michel