This course will provide an overview of international marketing and global marketing strategies. We will evaluate the environmental studies and challenges by evaluating the barriers to entry both on cultural and policy levels. Individual class projects will emphasize current trends and propose an original outlook into business possibilities of international marketing strategies of global corporations.
This course will provide an overview of E-Marketing and implement a strategic plan. Analyzing current Internet, mobile, and multi-media campaigns, we will evaluate evolving marketing techniques and promotional technologies and find ways to integrate them into an effective communications strategy. Emerging media channels and cases will be analyzed to predict future trends. Class projects will emphasize current trends and propose an outlook into the new marketing landscape.
Sensory Marketing provides an overview of the strategies marketers may pursue in different industries to address their consumers’ five senses (tactile, auditory, visual, olfactory, and gustatory) in reference to both their service environments and brands.
2nd to 19th July
60 hours of courses, in English with seminars, case studies, company and cultural visits.
The final grades of the certificate obtained by the candidates will reflect a mix of:
Each 3-week program delivers 8 ECTS credits.
Attendance to all lectures is compulsory in order to obtain the Certificate.
10 rue Sextius Michel